1. Access COCA: Register or log in to the COCA website to start your research.

2. Research Question: Consider how the prominence of “Pizza Hut” and “Chipotle” has changed over time and what this might suggest about their impact on American culture.  You may alternatively compare other restaurants or stores. 

3. Data Collection:

   • Perform separate searches for “Pizza Hut” and “Chipotle.”
   • Record their frequency of mention by decade (1990s, 2000s, 2010s, 2020s).
   • Note any significant trends or patterns, especially in relation to each other.
    

4. Analysis:

   • Analyze the data to identify trends in the usage of “Pizza Hut” vs. “Chipotle.”

Consider factors like changes in dining habits, brand expansion, or cultural shifts

5. Report:

This review seeks to answer the question: How is the frequency of news coverage of Pizza Hut negatively correlate to the frequency of the news coverage for Chick-fil-A? We collected data of the total frequency of each restaurant as a whole. Then we analyzed the impact of the news frequency. In order to document our findings, we developed two bar graphs: one with the data on Pizza Hut and the other with the data from Chick-fil-A. 

• Presentation of your findings with supporting data. Provide some specific numbers and/or visuals.
• Discussion of the implications of your findings.

Conclusion reflecting on the cultural significance of these trends

6. Presentation:

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  • Prepare and include at least one graphic (bar chart, line graph) the illustrates your findings.  Think of ways AI can help you do this.  ChatGPT (without plugins) can’t do this directly, but probably could give you ideas.  Google Sheets/Excel are obvious jumping off points.