Part 1: Doing a Market Research

• Identify a Product: Choose a product that appeared on Shark Tank and is sold on both Amazon and the company’s website.
• Market Analysis: Briefly analyze the product’s online sales channels and identify how a chatbot could improve customer interaction and sales.

Part 2: Choosing a No-Code Chatbot Tool

• Research Tools: Look into no-code chatbot tools.
  
  • a. Chatfuel – A powerful tool for building chatbots for Facebook Messenger without coding.
  • b. ManyChat – Offers a visual builder for creating chatbots, primarily for Messenger.
  • c. Tars – A versatile platform for building chatbots for websites, WhatsApp, and more.
  • d. Botsify – A simple platform for creating AI chatbots for websites, Facebook Messenger, and other platforms.
  • e. Landbot – Specializes in creating conversational websites with chatbot functionalities.
  • f. MobileMonkey – Provides omnichannel chatbot solutions for SMS, Messenger, and more.
  • g. Intercom – Offers business messaging with chatbot features for customer support and engagement.
  • h. Drift – Focuses on conversational marketing and sales through chatbots.
  • i. Flow XO – A comprehensive platform for building chatbots for Messenger, Slack, SMS, and web.
  • j. Gupshup – Offers API-based chatbot development in addition to a no-code builder, supporting a wide range of messaging platforms.
• Tool Selection: Pick one tool for your project. The tool could integrate with either the company’s website or within their social media channels. Write a couple sentences justifying your choice based on its features, ease of use, and suitability for the product.

Part 3: Chatbot Prototype

• Design a Prototype: Using the selected tool, create a basic chatbot prototype that can guide customers through the purchasing process. Include a screenshots and/or a link to your prototype.
• Implementation Overview: Outline how this chatbot could be integrated into the product’s sales strategy.

Part 4: Reflection

• Reflect on the process of designing the chatbot and its potential impact on sales and customer engagement.

• We chose the brand LARQ, which is a water bottle sales company that appeared on the show “Shark Tank”. This product is sold on both Amazon as well as their company website. When analyzing the product’s online sales channels the overall was set up pretty well. With that being said a Chatbot could improve customer interaction and sales. The website only has an FAQ and if you need further guidance then it sends you to a different page to contact someone else which it claims can take at least 24 hours or longer. If someone was about to buy this water bottle but had an emergency question and potentially had to wait longer than 24 hours for a response that might turn people off and they might have already found a different water bottle to buy before they were given a response. So, if there was a chatbot this could potentially speed up that process and provide the customer with an answer that leads them to go ahead and purchase the product. For the chatbot creation, we used Intercom. This was simple but confusing at the same time considering we do not have complete access to the product. We believe that this prototype will serve as support to the customer while providing guidance that will potentially lead to a fast response and sale.